Years in the past, I began making many private care merchandise as a result of I couldn’t discover ones with clear components that labored effectively. I made pure toothpaste, DIY pure shampoo and conditioner, and even cleaning soap.

As I shared these recipes, many individuals requested if it was doable to purchase them as a substitute of make them. These selfmade variations had been efficient and pure, however time-consuming to make. As well as, lots of the components had been laborious to seek out or costly to purchase when solely a small amount was wanted for a recipe.

Natural Toothpaste and Haircare… That Works!

A couple of years in the past, I seen a development. Lots of my buddies had switched to scrub merchandise in most areas of their lives. They ate largely natural meals, used pure cleaners, and prevented dangerous merchandise…. however they nonetheless used title model standard haircare and toothpaste as a result of the pure choices simply didn’t measure up.

I understood. I’d tried many pure merchandise that simply didn’t work as effectively. I’d additionally used many standard merchandise prior to now that labored extremely effectively however that contained poisonous components I didn’t need to placed on my pores and skin or my youngsters’ pores and skin.

I couldn’t cease there although. From my expertise in creating DIY merchandise, I knew it was doable to create pure merchandise that labored simply in addition to standard. I grew to become decided to sort out this downside!

Thus Wellnesse was born… the primary line of fresh private care merchandise that works in addition to standard alternate options! These merchandise have been within the works for years, and our household is so completely happy to share them with yours!

What Goes ON Your Physique Goes IN Your Physique

You’ve possible heard that we take up a whole lot of the private care merchandise we put in our mouth and on our pores and skin and hair. That is typically used as a cause to keep away from merchandise with dangerous components… and I completely agree with that concept.

With Wellnesse, I wished to show this concept on its head and take it one step additional. I got down to create merchandise that really let great things in via the pores and skin. After all these merchandise can be protected and solely comprise clear components, however additionally they can be filled with helpful components that nourish the physique from the surface in.

Introducing Wellnesse!

I got down to create merchandise which are each extremely efficient and fully protected. After many, many rounds of formulation, I’m so excited to lastly get to share these merchandise with you!

At Wellnesse, we do extra than simply keep away from the dangerous stuff. We deal with creating merchandise that aren’t simply protected to place in your pores and skin, in your hair, or in your mouth, however truly profit and nourish your physique too.

With this in thoughts, I got down to formulate a line of human-safe, environmentally pleasant merchandise that labored in addition to any standard different.

I used to be adamant that every one merchandise would meet these standards:

1. All EWG-Protected Components: Wellnesse merchandise comprise solely components rated as protected (1 or 2) within the EWG Pores and skin Deep Database. All components are listed on the web site right here so that you all the time know precisely what you might be placing on your loved ones. (As well as, we’re within the strategy of getting all merchandise EWG verified as a third-party verification and hope to have this accomplished very quickly.)
2. Natural Components: At any time when doable, all components are natural, and we’re working in the direction of the natural certification as effectively.
3. Protected for People and the Planet: We by no means compromise on this. We consider it’s not solely doable, however important, to create merchandise which are protected and helpful for each the setting and for folks.
4. Extremely Efficient: All merchandise should work in addition to standard alternate options.
5. Sustainable: Since our merchandise are solely bought on-line (for now), sustainability in packaging is a serious precedence, and we’re utilizing the most secure and most environmentally pleasant choices at the moment out there.

We Are the Gatekeepers for Our Households

You might know that a whole lot of issues are utilized in private care merchandise that aren’t examined or accredited for security… nevertheless it’s in all probability worse than you suppose…

Understanding Components

It’s a standard false impression that skincare components have to be confirmed protected and efficient earlier than they’re allowed available on the market. However they aren’t, by an extended shot.

In actual fact, there are literally thousands of components accredited to be used in private care merchandise that haven’t been examined for security in any respect!

Even worse, the FDA doesn’t have the authority to ban skincare components that present robust proof of being harmful or lethal. Talcum powder is the right instance.

Products that comprise talc (a.okay.a. talcum powder) embody make-up and child powder. Talcum powder is steadily contaminated with cancer-causing asbestos and up to date court docket proceedings have discovered that one main firm knew this for many years. Thousands and thousands have already been paid in damages from lawsuits the place folks received most cancers or died due to this. The lawsuits simply maintain rolling in (up to now there are over 15,000 lawsuits!).

It’s apparent the merchandise ought to be pulled from cabinets, proper? Nope. Child powder remains to be being bought in shops, nonetheless being sprinkled on child’s genitals, and nonetheless inflicting hurt for some. The FDA and authorities oversight companies normally don’t pull the plug on toxins in skincare.

For this reason it’s my private mission and a Wellnesse core worth to remain on high of what’s in our merchandise.

Greenwashing

Many firms have caught on to the truth that customers need protected, pure merchandise for his or her households. Whereas that is driving constructive change, not all the things is because it appears. For the reason that magnificence trade is essentially self-regulated, skincare firms can gown up labels with natural-looking colours and phrases like “vegan” and “all-natural,” whereas nonetheless hiding a bunch of poisons within the components record.

On the Flip Aspect… Simply As a result of We Can’t Pronounce It …

I all the time learn the components record on skincare merchandise, however I’ve realized that simply because I can’t pronounce it doesn’t imply an ingredient is essentially dangerous. For instance, alpha tocopherol might sound like a poisonous chemical, nevertheless it’s truly the antioxidant vitamin E. Shea butter is listed because the tongue tornado butyrospermum parkii on skincare labels.

When unsure, perform some research!

Wellnesse: Radical Transparency

To that finish, at Wellnesse, we’re devoted to radical transparency and honesty. We firmly consider that it’s doable and important to create merchandise which are protected for people and for the planet.

We consider {that a} well-run enterprise can have an amazing constructive affect on the world. That’s why we run Wellnesse with an unwavering dedication to our core values in each resolution we make, and in each step of our course of from provide chain to last product.

Highest High quality

We by no means compromise on high quality and select the very best choices for folks and planet. We supply the very best components and packaging out there.

Human Protected

We love the households who use our merchandise and make it possible for the entire components we use are rated as protected by the Environmental Working Group so you possibly can relaxation simple understanding your loved ones is protected! On high of that, we mix the most recent in scientific analysis with the very best nature has to supply so as to add helpful components that assist the physique in every product.

Planet Protected

We wholeheartedly consider that merchandise will be protected for folks and the setting… and take the planet into consideration in each ingredient we select and each resolution we make. We need to contribute to leaving a world our youngsters and grandchildren will be pleased with, so we make selections that last more than we are going to.

Group and Household Centered

We try to assist households at each stage of our enterprise: the households of our crew members, the households of our prospects and the households in our area people. Cultivating a robust group is likely one of the most vital issues we are able to do on this life and we’re working towards this objective in our firm tradition and our native communities.

We give time and a share of revenue to our native communities and to organizations that assist households and the setting.

Integrity and Transparency

You by no means need to marvel in regards to the security of our merchandise or what we put in them… as a result of we are going to inform you and present you the sourcing!

Suppose Exterior the Field

We consider that it isn’t solely doable… however important… to create merchandise and options the place the shopper wins, the group wins, the planet wins, and the corporate wins. To this finish, we innovate and are uncompromising in our core values.

So what can we make at Wellnesse? Effectively, only for starters:

Wellnesse Natural Toothpaste

Wellnesse Whitening Toothpaste is the primary pure toothpaste that works like “common toothpaste” with out glycerin or fluoride. It was vital to me to create a formulation that naturally helps the oral microbiome and mineral steadiness on the enamel with out these two components.

Fluoride is controversial and an ingredient I’m cautious to keep away from due to my thyroid points. We additionally selected to go away out glycerin, which many pure toothpastes embody as a thickener, since some analysis reveals it might probably coat enamel and maintain them from benefiting from minerals in saliva. For each of those components, we discovered safer and simpler alternate options.

As a substitute of fluoride, our formulation accommodates inexperienced tea leaf extract, which is loaded with antioxidants. Plus, a phytochemical in inexperienced tea is proven to struggle micro organism that results in tooth decay.

We mixed this phytochemical with hydroxyapatite (a naturally-occurring mineral and most important element of tooth enamel) to strengthen enamel and stop cavities.

After all, contemporary breath is paramount to a great enamel brushing, and for that we included mint leaf extract and neem. Neem helps to stop micro organism from sticking to enamel and turning into plaque. This protecting measure means much less micro organism, which ends up in… more energizing breath!

And naturally, this toothpaste is kid-safe and kid-approved!

Wellnesse Natural Shampoo and Conditioner

We’ve got two sorts of shampoo and conditioner:

1. Summer season Melon and Dandelion Shampoo and Conditioner for All Hair Sorts
2. Coconut & Verbena Leaf Shampoo and Conditioner for Wavy, Thick or Curly Hair

All 4 hair care merchandise meet all of our standards for high quality. They work in addition to “common” shampoos and conditioners however with out the sulfates, parabens, dyes, synthetic fragrances, and different components you wouldn’t need to placed on your loved ones.

As a substitute, they’ve:

• Keratin, quinoa, and chamomile to infuse moisture whereas pure suds cleanse hair and scalp, so strands keep clean.
• Nutritional vitamins like panthenol, a provitamin of B, replenishes and moisturizes locks.
• Herbs like lavender make hair silky, gentle, and simple to handle and likewise encourage hair progress and thick hair.
• One ingredient it’s possible you’ll not have heard of but, however will develop to like (pun supposed) is nettle leaf. Nettle leaves are wealthy in silica and sulfur, each of that are identified to assist regrowth and strengthen hair. Sulfur, a element of keratin (the important thing protein that makes up our hair), lengthens the “rising part.” It’s additionally been recommended that nettle leaf can restore hair to its authentic colour.

Sustainable Packaging

Our packaging additionally needed to meet our strict requirements for high quality and sustainability. We’re continually working to innovate on this space, however for now, we use sustainably sourced and carbon-neutral sugarcane packaging that’s compostable in business amenities and that will also be recycled. Since we are able to’t use glass within the bathe or with a product as thick as toothpaste, this was essentially the most eco-friendly choice out there.

And, the cardboard packaging utilized in delivery is totally compostable, so you should use it in your personal compost bin or backyard!

Third Occasion Verification

As I stated, transparency is a vital core worth for us. To this finish, we’ve utilized for and are within the strategy of getting:

1. EWG Verified for all merchandise, which assures that they’re all human-safe and environmentally pleasant.
2. Licensed B-Corp designation which verifies our dedication to our communities, the setting, and to creating the best high quality merchandise whereas supporting household and women-owned companies and producers.
3. Leaping Bunny certification for family and private care, verifying that every one merchandise are cruelty-free and untested on animals.

Attempt Wellnesse Products!

Be part of me in utilizing these revolutionary merchandise with your personal household! You may get all of them right here. TIP: You lock in a reduction should you store a Wellnesse Necessities bundle or join Subscribe and Save! I’m so grateful that you just’re a part of this group and hope that you just’ll be part of me in altering the private care trade for the higher!

What’s Subsequent?

Preserve an eye fixed out for different merchandise coming quickly together with Dry Shampoo, Deodorant, Sunscreen, Bug Spray, Cleaning soap, Shampoo Bars, and rather more!

What private care merchandise would you wish to see subsequent? Share under, I’d love to listen to your suggestions! 

Sources:

1. FDA.gov. Cosmetics Legal guidelines & Rules. Retrieved January 2020 from https://www.fda.gov/cosmetics/cosmetics-laws-regulations/fda-authority-over-cosmetics-how-cosmetics-are-not-fda-approved-are-fda-regulated
2. NYTimes.com. Johnson & Johnson Lawsuits Increase Fears Over Child Powder. October 2019. Retrieved from https://www.nytimes.com/2019/10/04/the-weekly/johnson-johnson-baby-powder-cancer-lawsuits.html
3. Pepla E, Besharat LK, Palaia G, Tenore G, Migliau G. Nano-hydroxyapatite and its purposes in preventive, restorative and regenerative dentistry: a evaluate of literature. Ann Stomatol (Roma). 2014;5(3):108–114. Printed 2014 Nov 20.
4. Alzohairy MA. Therapeutics Function of Azadirachta indica (Neem) and Their Lively Constituents in Ailments Prevention and Therapy. Evid Based mostly Complement Alternat Med. 2016;2016:7382506. doi:10.1155/2016/7382506