Home Entertainment TOKiMONSTA's Sona Stokes Revolution With Web3-Friendly Streaming Economics

TOKiMONSTA's Sona Stokes Revolution With Web3-Friendly Streaming Economics

TOKiMONSTA's Sona Stokes Revolution With Web3-Friendly Streaming Economics

Whereas music commerce right this moment is dominated by streaming giants, Sona is studying to unlock the guarantees of Web3.

Co-founded by TOKiMONSTA, this new entrant into the sector simply closed a capital elevate of $6.9 million on the again of a compelling narrative: bringing a revolutionary strategy to music streaming and artist compensation.

In distinction to the standard fashions of Spotify and its Large Tech counterparts, Sona is integrating NFTs into its ecosystem, offering instruments to creators for content-streaming and direct artist-to-fan interactions. The corporate’s digital market permits followers to buy “SONAs,” or digital copies of songs, making them stakeholders within the music they love.

The platform’s distinctive enterprise mannequin not solely affords artists a income stream that didn’t exist beforehand, but in addition augments the buyer expertise by eliminating the necessity for adverts or subscriptions. The core of Sona’s mission is a need to enhance the connection between artist and fan, per Music Enterprise Worldwide.

“The artist and rightsholders retain 100% possession of the unique tune [on Sona] — in order that’s a bit completely different and why we don’t actually see ourselves as a music NFT platform,” TOKiMONSTA stated. “We’re targeted on the relationships between artists and followers.”

Immediately the Sona platform presently hosts over 5 million tracks and counting. In the meantime, {the marketplace}’s inaugural public sale passed off on December seventh with the tokenized sale of TOKiMONSTA’s “Rouge.”


Ross Laurence

In different TOKiMONSTA information, the Grammy-nominated artist joined forces with Suzi Analogue to launch a brand new “mini-album,” Analogue Monsta: BOOM. Initially distrubuted in restricted portions solely on vinyl in 2012, the 11-track venture has now hit streaming platforms by way of TOKiMONSTA’s personal label, Younger Artwork Information.

“The Analogue Monsta venture was really forward of its time,” Suzi Analogue stated in a press release. “We felt a powerful calling to propel it into the longer term, recognizing the trailblazing potential it held. It supplied a significant house for femme-identifying producers and songwriters to fearlessly discover beats, lyrics and tempos with us. This experimental journey not solely influenced the present musical panorama however is poised to go away an enduring mark on the soundscape of the longer term.”

Take heed to Analogue Monsta: BOOM beneath and pre-order restricted version vinyl right here.


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