Solar Guitars founder Ola Englund has introduced his newest electrical guitar enterprise, which may have a game-changing impact on the price range metal guitar and low-cost electrical guitar markets.
In a reasonably vital transfer in the world of metal, the YouTuber and entrepreneur has lifted the curtain on “S by Solar” – a wholly new offshoot guitar brand that appears to be like to supply ultra-affordable devices to newbie and intermediate gamers.
In hindsight, it looks like the pure subsequent step for Solar. Certainly, in Englund’s personal phrases, the idea of Solar itself was devised with skilled and superior gamers in thoughts, and its ensuing catalog of guitars have been spec’d – and priced – accordingly.
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This meant that, till now, aspiring metallers and youthful gamers would most probably have been priced out of a transfer for the Solar of their goals, with the majority of the firm’s fashions lingering round the $1,000 mark.
Now, it’s price noting that the most reasonably priced Solar Guitar, the AB2.6GM, at present weighs in at $529. Dear, certain, however not totally out of the query for some potential purchasers. It begs the query: just how reasonably priced are these S by Solar devices, then?
Nicely, the reply is ‘very’ – these new guitars are very reasonably priced certainly, and there are an absolute boatload of them to decide on from.
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Particularly, there are 17 variations of S by Solar guitars unfold throughout six physique shapes from the common Solar lookbook, with prices all ranging from $219 to $349. For a full-sized, totally spec’d metal guitar, that is fairly one thing.
Discussing the new brand, Englund mentioned in a press release, “I began Solar Guitars with the superior and professional participant in thoughts. Now, I’m revisiting a youthful time, occupied with what newbie devices have been accessible once I was beginning out versus what is attainable to design and manufacture right now.
“With every little thing now we have discovered at Solar Guitars, we knew we may create a chance for decrease priced guitars that younger individuals and freshmen would respect, with the purpose to place the proper instruments in your fingers from day one.”
As talked about, the announcement has been accompanied with 17 guitars, that are tailor-made to newbie and intermediate gamers and promise “the same detailed craftwork and design that is at the heart of Solar Guitars.”
The 17 are divided into six classes: the T-type ‘TB’, V-style ‘VB’, Explorer-esque ‘EB’, and SuperStrat-inspired ‘AB’ and ‘SB’. There is additionally the ‘AB’ bass mannequin. To interrupt these down even additional, the majority of mannequin sorts can be found in an array of pickup configurations, end choices, and string orientations.
Throughout the board, poplar wooden is used for the our bodies, maple is used for the bolt-on necks, and every instrument comes outfitted with 24- or 22-nickel fret Black Techwood fingerboards. Finishes embrace the no-nonsense Carbon Matte Black and White Matte, with the SB guitars providing a Flame Blue or Flame Purple flame maple prime.
These latter fashions additionally notably come outfitted with real Floyd Rose tremolos (the different fashions have hardtail and thru-body designs), with own-brand excessive output pickups used throughout the vary to ship “punch and midrange to chop via any combine.”
Like we are saying, it’s a savvy transfer from Englund, who clearly has set his sights on catering to youthful instrumentalists after wooing a bunch of high-profile shredders and metallers to his Solar Guitar ranks. This is solely a great factor, in our eyes, particularly given the present financial local weather: the extra guitars that could make their method into the fingers of aspiring gamers, the higher.
To search out out extra about every mannequin, head over to S by Solar.