Spotify has been slowly rolling out a redesigned cell app in small sections — first with an replace to podcast pages, then to different elements of the expertise. Right this moment, the corporate is revamping probably the most vital a part of the Spotify app: the Home screen. Now, when Spotify users launch the app, they’ll discover the brand new home screen greets them relying on what time of day it’s with a “Good Morning,” “Good Afternoon,” or “Good Night,” for instance. However the screen’s content material and proposals will even change with the time time of day, Spotify says, and the content material has additionally been higher organized so that you more simply bounce again in or browse suggestions from the primary web page.
Earlier than, Spotify’s home screen emphasised your listening historical past by placing issues like your “Lately Performed,” “Your Prime Podcasts,” and “Your Heavy Rotation” on the prime of the web page.
Successfully, the replace breaks up the app’s home screen into two primary elements: acquainted content material on prime and new or really helpful content material on the underside half.
Now, the home screen reserves six spots beneath the every day greeting the place you may choose again up with issues just like the podcast you stream each morning, your exercise playlist, or the album you’ve been listening to on heavy rotation this week. This content material will replace as your day progresses to higher match your actions and pursuits, based mostly on prior conduct.
Beneath these six spots, the home web page will show different issues like your prime podcasts, “made for you” playlists, suggestions for brand spanking new discoveries based mostly in your listening, and more.
The idea for the brand new home screen is analogous to what Pandora lately rolled out with its personalized “For You” tab late final 12 months. Like Spotify, Pandora’s tab additionally customizes the content material displayed based mostly on the time of day, as well as to the day of the week and different predictions it will probably make about a buyer’s temper or potential exercise, based mostly on prior listening knowledge.
Pandora’s revamp led to double the variety of users partaking with the personalized web page, in contrast with the previous Browse expertise, it says. Spotify, too, is probably going hoping to see a related bump in utilization and engagement as users received’t have to dart across the app as a lot to discover their favourite content material or suggestions. That means, they’ll give you the option to begin streaming more rapidly after the app is launched, probably main to longer periods and more discovery of latest content material.
Spotify to date has outlined itself by its superior personalization and advice expertise, however its app hasn’t all the time been the best to use and navigate — particularly compared to its prime U.S. rival, Apple Music, which favors a easier and cleaner look-and-feel. Its current adjustments have tried to deal with this drawback by making its varied elements and pages simpler to use.
Spotify says the up to date home screen will roll out beginning as we speak to all international users with no less than 30 days of listening historical past.