Very a lot dwelling up to its identify, 2022 debut Loud Arriver from Philadelphia sensual darkish rockers Sonja turned heads at Decibel, who positioned the album at a staggering No. Three on our objectively goal High 40 Albums of the 12 months checklist. Equally impressed had been Century Media Data, who’re proud to announce the addition of the trio to their roster—or as vocalist/guitarist Melissa Moore places it: “Century Media turned our new sugar daddy.” Whereas we wait for information of their subsequent full-length providing, followers can get a style of what’s to include the video for their charged new single “Discretion for the Beneficiant.”

“It’s a potent expertise to write, report, movie a video at my dwelling, and instantly launch a tune that’s actually encompassing my life proper now,” explains Moore. “Sonja is our Goddess and she or he despises compromise. We exist for her excessive want and as such we’re full-on always. To create the artwork worthy of her identify we rip via our realities into the new planes of existence she calls for. We’re grateful for those that be a part of us on this path of serving her.”

Century Media VP of A&R Mike Gitter finds the feeling mutual. “Once we first heard Sonja’s Loud Arriver, it was as filled with heaviness, angst, sexuality and coronary heart as a rock report might be. Like the band itself, it each challenged and waved a bloody sword for the traditional and the modern.” On the video, Gitter’s enthusiasm continues. “‘Discretion For the Beneficiant,’ in true Sonja vogue, occupies the area the place Manowar, Danzig and Mercyful Destiny conjure and conquer at the greatest late evening celebration you possibly can think about. Century Media is proud to be Sonja’s new label dwelling.”

Try the video beneath proper now and be certain to catch Sonja reside in Europe and North America at certainly one of the following dates.

European Headlining Tour
April 16 – Ghent, BE – Asgaard
April 17 – Tilburg, NL – Roadburn
April 18 – Leeuwarden, NL – Different Rockcafé Mukkes
April 20 – Hambug, DE – Bambi calore
April 21 – Berlin, DE – City Spree
April 23 – Leipzig, DE – Black Label
April 24 – Bochum DE – Die Trompete
April 25 – Kassel, DE – Goldgrube
April 26 – Göppingen, DE – Zille
April 27 – Lauda-Konigshofen, DE – Maintain It True Competition

North American Tour w/ Wayfarer
April 30 – Portland, OR – Mississippi Studios
Might 1 – Sacramento, CA – Cafe Colonial
Might 2 – Oakland, CA – Stork Membership
Might 3 – Los Angeles, CA – Knucklehead
Might 4 – Phoenix, AZ – Nile Underground
Might 5 – Gallup, NM – The Juggernaut Music
Might 6 – Albuquerque, NM – Sister
Might 8 – Austin, TX – Mohawk (indoors)
Might 9 – New Orleans, LA – Siberia
Might 10 – Atlanta, GA – Boggs Social & Provide
Might 11 – Asheville, NC – Eulogy
Might 12 – Washington DC – Atlas Brew Works
Might 13 – Philadelphia, PA – Johnny Brenda’s
Might 14 – Brooklyn, NY – Saint Vitus
Might 15 – Boston, MA – Center East (upstairs)
Might 16 – Montreal, QC – Piranha Bar
Might 17 – Toronto, ON – The Garrison
Might 18 – Youngstown, OH – Westside Bowl
Might 19 – Indianapolis, IN – Black Circle
Might 21 – Chicago, IL – Reggies Rock Membership
Might 22 – Milwaukee, Wl – X-Ray Arcade
Might 23 – St Paul, MN – Turf Membership
Might 24 – Lincoln, NE – Cosmic Eye
Might 25 – Denver, CO – Hello-Dive*
Might 26 – Salt Lake Metropolis, UT – Aces Excessive*
June 7 – Richmond, VA – Richmond Music Corridor*
*Sonja Solely

The publish SONJA Signs to Century Media, Streams New Video “Discretion for the Beneficiant” appeared first on Decibel Journal.