Whereas many retailers are closing up store or dipping their toe into the plus dimension style area, one retailer goes all in. Rue21 not too long ago introduced that they’re IN the junior plus enterprise. No, for reals. Rue21 is including plus dimension style choices to 220 shops, bringing this complete to 480!
You now have 480 places to buy IN STORE for junior plus dimension style.
That is nice information for the plus dimension teen! Contemplating the challenges of Endlessly 21, the closing and shift with Deb Retailers, the lack of Charlotte Russe, there’s a new house to play in…
Rue21 is strategically poised to cater to the underserved junior plus dimension market. Particularly as Rue21 delivers on-trend informal choices, that don’t break the financial institution.
“As a frontrunner in on-trend style at inexpensive costs, now we have made the determination to strategically and aggressively increase Rue21’s assortment of plus dimension garments for teen women and younger girls,” stated Michael C. Appel, chief govt officer shares with WWD.
Rue21 Going Past MORE Choices
However what’s much more intriguing is Rue21’s dedication to the plus market by including a “fully-focused devoted service provider workforce” for the plus dimension division. This begs the query as to what that they had earlier than.
Proper?
Nevertheless, they aren’t enjoying round.
“Plus is a ‘white area’ alternative for Rue21 as a result of few retailers provide on-trend style at nice costs in the full vary of sizes,” Appel additional feedback.
One in every of the attention-grabbing issues about the Rue21 web site, is the delicate inclusion of plus sizes of their imagery. Whereas on the smaller facet of plus, you’ll be able to see plus dimension fashions included of their advertising and marketing.
That is a lot appreciated and wanted!
BUT!
With this dedication to the junior plus dimension market, they’ll undoubtedly have to step up the visible illustration. We might want to see plus fashions (not simply influencers) in not less than sizes 18 and 20. At the very least.
This implies extra inclusion on their social with extra visibly plus fashions, advertising and marketing, and influencers used. It’s what we count on!
We can not wait to see what is going to come of Rue21 plus sizes… that is cool information, proper?
You may store the junior plus dimension choices on-line at Rue21.com
And now, you’ll be able to store offline and in retailer at over 480 places!
In the case of sizing, junior plus sizes have a barely totally different sizing than conventional plus sizes. Be sure to examine the dimension chart to get your proper match.
Whereas a few of the plus dimension bottoms cease at a 22 or 24, clothes, tops, and outerwear goes up by a 4X/28.
Do you store at Rue21? Are you a fan of their informal junior plus choices?
Tell us what you consider this information!
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