“As paw dad and mom ourselves, Herbie and I take pleasure in high-quality meals and wine so we simply needed Skippy (their Golden Retriever) to expertise the life we dwell,” Stephanie Chan shared.

Yearly, the couple would plan Skippy’s birthday upfront and invite her canine buddies to the home for a celebration. Every celebration could be higher than the final and they might all the time guarantee that her birthday cake is the star of the menu.

However throughout Skippy’s sixth birthday, Stephanie had one other thought. Along with her journey to Bordeaux, France to go to a wine chateaux arising, she felt impressed to serve wine to Skippy too. 

After a fast internet search, she discovered how widespread canine beer, wine, and champagne are within the US. So she made her personal batch for the get together, and caught all of her associates’ consideration.

“They had been fascinated as to how cute the wine was and requested why not I produce this and promote it? We (Stephanie and Herbie) thought it’s not a nasty thought and we launched Pawsome Brewery in November 2022.”

Taking ins-paw from her personal life

Listening to this, you may assume that it’s fairly an impulsive determination. In spite of everything, catering to the diets of animals could be difficult as not every thing people eat is secure for them to devour.

However Stephanie is definitely the founding father of one other pet-friendly enterprise. Situated in Puchong, WBO at The Dice is a dog-friendly alfresco eating restaurant.

Not solely are you able to convey your dogs alongside, however the eatery additionally presents an F&B menu for your furry associates. Whether or not that’s meals from their BARKITCHEN, drinks from their BARKRISTA, or perhaps a bar menu from their BARK BAR.

For instance, the restaurant presents treats like:

• Sizzling Dogolate, sizzling chocolate that’s probably not chocolate
• Dotcha Latte, matcha latte constituted of cucumber yoghurt
• Pawgarita, margarita constituted of cucumber and spinach hen broth with bacon biscuits and yoghurt

So this isn’t Stephanie’s first time dabbling in do-it-yourself meals and drinks for pets.

Not messing round together with her furbaby’s well being

Now, though they’re referred to as beer, wine, and champagne, none of Pawsome Brewery’s merchandise really comprise alcohol. It is because alcohol is poisonous to dogs and most pets.

In lieu of that, the brand primarily makes use of meat (both hen or fish), greens, fruits, herbs, filtered water, and turmeric for their beverage concoctions. The founder additionally clarified that they don’t use any seasoning, synthetic colouring, or carbonation.

Every bottle is made in-house by Stephanie and her workforce from scratch utilizing contemporary substances from the identical suppliers as WBO at The Dice. And all through the method, she takes further precautions to make sure that it’s secure to devour.

Earlier than beginning, each single bottle and its caps are sterilised. The greens and fruits are cleansed with food-safe washing liquid, whereas the meat will get a sizzling water bathtub earlier than they’re boiled.

Relying on whether or not they’re utilizing fish or hen, it takes round three to 5 hours of simmering. As soon as cooled, the bottling course of begins instantly. That is to cut back the probabilities of micro organism contaminating the drinks. 

“After capping, we are going to put it immediately into the chiller at round 3°C,” Stephanie shared.

Because the French say, “bone” appétit!

Contemplating its substances, the brand really promotes Pawsome Brewery’s choices as pet dietary supplements, regardless of the branding. 

“Our merchandise assist to enhance their digestive methods, have vitamin C, [and] anti-inflammatory properties. [It] can be used to melt kibbles for senior dogs and for dogs who drink much less water to assist hydrate them,” the restaurateur defined.

Some repeat clients have additionally shared that their dogs poop extra simply and extra usually after consuming the brand’s drinks.

At present, Pawsome Brewery has three merchandise:

• Barkale (RM18), which is canine beer manufactured from hen broth with turmeric
• Malbark (RM21), which is purple wine for dogs manufactured from hen broth with fruits
• Canine Perignon (RM18), which is champagne for dogs manufactured from fish broth with fruits

They every are available 325ml bottles and comprise no preservatives. With that in thoughts, the shelf life is barely three weeks and it needs to be refrigerated. Nevertheless, the brand recommends consuming the drinks inside two days as soon as opened.

“We additionally counsel clients to switch into ice dice trays and freeze them in the event that they need to maintain. [They will last] as much as three months,” Stephanie added.

Staying conscious of their dietary restrictions

Now, being a paw father or mother myself, I perceive the fear of feeding your pets the unsuitable factor. That is one thing that Stephanie and Herbie resonate with too.

Though the merchandise aren’t licensed by veterinary our bodies, the brand avoids utilizing preserved or uncommon merchandise which can be dangerous to animals. Some examples of this embody grapes, goodies, and onions. 

“As a canine father or mother myself, I learnt about what’s secure or not for my very own [fur] child, so I can’t put something that’s not secure for different fur associates,” Stephanie said.

“I’m [also] completely conscious of allergic reactions, as I’m closely allergic to peanuts and moving into anaphylactic shock is not any joke, so I don’t take these allergy points calmly.”

Presently, Pawsome Brewery’s merchandise can be found at WBO at The Dice. However it’s also possible to discover them at bars like Kura’s Krafts in Bukit Damansara and Farmer’s Bar in Subang Parade. Some pet shops like Paramount Pet Store and Paws Grocer in Bangsar carry them too.

Although, this record will doubtless develop quickly because the brand collaborates with extra bars and pet-friendly cafes.

Widening their enjoying subject

It’s been barely over a 12 months since Pawsome Brewery launched and the reception has been good. Thus far, Stephanie reported that they’ve offered round 350 bottles of Barkale and 400 bottles of Malbark. 

Apart from increasing the product line, she plans to first broaden the brand’s attain to different states in Malaysia. Although, the larger purpose is to enter China and Korea. 

To attain this, she’d want to speculate extra in R&D to elongate the merchandise’ shelf life and enhance its packaging. Each of which they don’t have the sources for in the mean time. However she’s open to collaborating with others excited about funding the enterprise.

Nearer to dwelling, although, Stephanie and Herbie are delighted to incorporate Skippy in one other a part of their lives. 

“We normally would eat our meals with wine. With our personal merchandise now, Skippy doesn’t simply keep beside our chairs, questioning what we’re consuming or ingesting up on our desk. She will get her personal desk, meals and wine or beer too,” she quipped. 

• Study extra about Pawsome Brewery right here.
• Learn different articles we’ve written about Malaysian startups right here.

Featured Picture Credit score: Pawsome Brewery