In a Venn diagram of passions, you may discover a part the place audiophiles and motorsport fanatics overlap.

That is the group that Italian audio brand iXOOST (pronounced “exhaust”) caters to, and it’s this group in Malaysia that the brand hopes to succeed in too with its debut domestically.

iXOOST is introduced in by VSTECS Astar Sdn Bhd (VSTECS), a distribution hub for Info & Communications Know-how (ICT) merchandise in Malaysia. VSTECS would be the sole distributor of iXOOST right here. 

Hailing from Modena, the center of Italy’s Motor Valley, the brand specialises in mixing Italian craftsmanship, real supercar elements, and nice audio techniques in one. 

All this to say, in the event you’ve by no means heard of iXOOST, you’ve most likely by no means seen an audio system constituted of the exhausts or grilles of supercars, amongst different issues.

In the course of the launch at present, iXOOST revealed to the media a few of its portfolio merchandise which are licensed by the partnering automotive firms.

There was the ESAVOX Automobili Lamborghini, a high-end sound system created from the unique Lamborghini exhaust.

AVALÁN Automobili Lamborghini pairs authentic Lamborghini Huracán Tecnica exhausts which have a hexagonal grille with 80-Watt Class D amplifiers.

AMG Efficiency Luxury Audio is a tribute to the AMG GT Black Sequence and the primary and solely hi-fi system in the world to bear the AMG brand, iXOOST states.

iXOOST believes that XiLO is the last word expression of “made in Modena” craftsmanship, with its System One (F1)-inspired exhaust pipes.

Another merchandise that had been specifically talked about had been:

• Pirelli P ZERO Sound, born from a collaboration between iXOOST and F1 tyre producer Pirelli. This method incorporates a 130mm mid-woofer and a 25mm silk tweeter, housed inside the actual F1 tyre. It comes in three colors: yellow, purple, and white, all of that are used in the Pirelli F1 tyre vary to tell apart the totally different racing compounds.
• Bluetooth Speaker Helmets, which characteristic high-fidelity sound techniques in a compact design. The primary of this sequence is the DOVI # 04 SOUND, constituted of the unique SR-GP racing helmet developed for Moto GP rider Andrea Dovizioso. iXOOST additionally crafted a Bluetooth speaker inside the unique helmet of 1976 F1 World Champion, James Hunt.

In addition to these, iXOOST’s portfolio additionally has the Radial 6 impressed by parts typical of the aeronautical world, and the KUBO Abarth 595 and KUBO Abarth 695, that includes a Bluetooth speaker linked to the duplicate of the Document Monza exhaust.

Unique audio system & extravagant costs

Luxury gadgets include spectacular value tags, and iXOOST’s designs aren’t any totally different. These absolutely handcrafted merchandise can be found as configure-to-order for these in Malaysia, and costs can vary from RM80,000 to RM240,000. 

As every order is custom-made, there could also be a lead time of three to 4 months earlier than you will get your iXOOST audio system in your house.

The audio world is a really aggressive panorama, so iXOOST is aiming to face out by not simply offering good audio techniques, however artwork items too. 

So as a substitute of focusing on the mass market, it appears that evidently iXOOST is positioning themselves to attraction to a discerning group of shoppers who’re motorsports fanatics too.

On what gave him the boldness to deliver iXOOST to Malaysia, Giovanni Panini, the founding father of iXOOST, stated, “The Italian life-style, like the style, meals, arts, and supercars, is appreciated world wide.”

“I’m assured additionally wanting on the numbers that these supercar firms made right here in Malaysia that it may very well be a great way to be right here, particularly with a accomplice like VSTECS.”

As for a way iXOOST will likely be impacted by the continued progress of electrical automobiles into the longer term, Giovanni joked, “We will likely be much more unique.”

Orders for the total vary of their present portfolio could be made on iXOOST’s web site or by their social media. The areas of devoted showrooms for iXOOST merchandise in Malaysia are nonetheless pending. 

For a restricted time from December onwards although, you possibly can view and expertise the iXOOST audio techniques in particular person at Hoe Huat Electrical Sdn Bhd, at Lot F-01 to F-03, First Ground, Encorp Strand Mall, 47810, Petaling Jaya.

• Be taught extra about iXOOST right here.
• Learn extra tech-related content material right here.