EEK! At the moment my first ever mentee is on the weblog – Deepa Berar.

As you guys know, I tackle Three mentees a yr. The movers, the shakers & those who like to hustle. I believed it might be enjoyable to choose Deepa’s mind on the method to point out you guys what goes into all of it.

Deepa was really the one who impressed the mentee program within the first place. She discovered me & Michael by The Gary Vee Present & requested to interview us. We met for espresso & immediately preferred one another.

After the interview ( how classic is that this ! ) she proposed to me. Proposed to me to mentor her. So, as soon as a month for about half an hour we might focus on technique & constructing her model.

Aspect word: proper now I’m full for mentees, however in case you’d like to use sooner or later, inform me about your self beneath.

To get you acquainted with Deepa, let me inform you a bit about her. She began out as a magnificence blogger & YouTuber till she misplaced nearly all her hair to alopecia. She spent a lot time being her personal guru & managed to develop all her hair again!

Deepa determined to open up this aspect of her life & grew essentially the most superb neighborhood due to it. On this put up you’ll discover out suggestions for branding, essentially the most worthwhile issues she realized as a mentee, & her recommendation for individuals simply coming into the house.

Alright, lets get into it with my very first mentee, Deepa Berar.

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♡ Introduce your self to The Skinny Confidential neighborhood. Inform us your story!

Deepa Berar: Hello, I’m Deepa. I’m a YouTuber & beauty tattoo artist! I grew up within the suburbs of Toronto & final yr made the transfer to sunny San Diego & I’m so blissful! It seems like the place I used to be meant to be my complete life.

I put up movies & weblog about every thing from alopecia to magnificence, microblading & slightly little bit of my life too. I began out as an expert make-up artist & hairstylist 14 years in the past & my weblog began out as a solution to reply all the magnificence questions I might get from my cousins. My background is East Indian & numerous us come from actually massive households, so I even have 38 first cousins in complete.

Three years in the past, I misplaced 70% of my hair attributable to alopecia & by a ton of analysis & experimentation I managed to develop all of it again in. For these of you who don’t know what alopecia is, it’s an autoimmune dysfunction that causes hair loss on the scalp and/or physique.

On the time this all occurred, every thing I used to be posting about was all magnificence associated. I used to be collaborating with magnificence manufacturers & even had an ambassadorship with a hair model, so there actually was no hiding my hair loss from my viewers. Lauryn had been my mentor for about Three months on the time this all began occurring. By means of her encouragement, I made a decision to open up about my journey with alopecia on my YouTube channel & to my shock, there have been so many individuals who reached out that had been going by the identical factor.

That actually inspired me to put up extra about hair loss & to attempt to assist others as a lot as I might. Three years later, we have now constructed a robust neighborhood of lovely, compassionate & supportive individuals. It’s superb to see individuals come collectively like this & it really makes me so blissful.

♡ Inform us concerning the mentorship with me.

DB: The mentorship was such a tremendous studying expertise! I like every thing to do with enterprise & I’ve at all times recognized that having a mentor is so necessary. Whenever you’re beginning any enterprise there’s such an enormous studying curve & it helps a lot to have somebody to speak to who has gone by all of it & study what labored & what didn’t for them.

After I first got here throughout Lauryn again in 2014, I fell in love along with her weblog instantly! There was simply one thing so thrilling about every & each certainly one of her posts! The fashion of her weblog, her writing fashion, the pictures & graphics had been so inspiring ( are you able to inform I’m a complete Photoshop nerd? ), & her persona simply shone by every thing. It was refreshing to see somebody being so genuine when the remainder of us had been attempting to be so excellent.

One thing about her simply struck me & I knew she was the individual I wished as a mentor. We labored collectively for a yr & did telephone periods together with a few in-person periods after I would go to San Diego. Her & Michael had been simply so right down to earth & approachable, & you may inform that they only genuinely wished to assist. She gave me a lot worthwhile recommendation & actually inspired me to simply be myself.

♡ Inform everybody the way you approached me- I LOVED IT!

DB: 🙂 So again after I emailed Lauryn, I used to be doing these interviews for my YouTube channel ( which really turned the premise of my podcast, Deep Magnificence ). They had been interviews with individuals who had been doing inspirational issues & I actually wished to have Lauryn & Michael on. I emailed her a number of occasions asking if I might interview her. On the time I used to be working with a PR rep who had drafted a pitch e-mail that went on & on about me & all my accomplishments & why the individual ought to need to be interviewed by me, which was actually the unsuitable strategy. I feel it was one thing that may have labored up to now, however with social media, issues have modified a lot. Numerous conventional advertising ways simply don’t work anymore. It’s a must to be actual & to the purpose.

On the time I used to be nonetheless residing in Canada & was headed on a visit to San Diego. On the final minute I made a decision to succeed in out to Lauryn yet one more time. This time my e-mail was method shorter & to the purpose. I wrote from the guts & talked about how obsessed I used to be with Lauryn’s weblog, branding & enterprise sense & that I wanted to share her with my world. That was the one which received the response.

After we did meet, I used to be nervous to ask her to be my mentor, however my dad ( who’s an entrepreneur as properly ) inspired me to simply do it & identified that the worst she might say was no. So when the interview was performed, I simply got here out & requested her if she would think about mentoring me & she mentioned sure! I used to be so, so blissful. You by no means know what’s potential till you ask.

♡ What was the primary piece of recommendation that actually helped?

DB: I realized a lot! I took so many notes from all of our conversations & condensed it right down to key factors that I nonetheless check with, & belief me there are a ton of nice factors! I feel the primary factor that Lauryn helped me do was to take myself severely as a enterprise. In any enterprise you’ll be working so exhausting at first levels with little or no revenue, if any. The entire social media world makes it seem to be you’ll be touchdown model offers & sponsorships straight away, but it surely doesn’t work like that. It’s a must to put numerous hours in to construct your model earlier than you will notice any cash. Cash can’t be your motivation. It’s a must to be linked along with your message & the explanation why you’re doing all of this.

That’s one factor that actually caught for me. My husband & I did the lengthy distance relationship factor for 3.5 years, so I used to be always touring again & forth from Toronto to San Diego. I used to be principally solely working half time for half the yr so I used to be always stressed about cash. You’ll be able to really see the second I made a decision to essentially take Lauryn’s recommendation to coronary heart in my posts. My posts turned extra actual, real & clear.

All the pieces simply began to fall into place as soon as my motivation turned about serving to others. Lauryn helped me ignore all the noise & concentrate on my message & that’s what actually made the shift for me.

♡ Do you’ve gotten any branding tricks to share?

DB: Sure! Ensure every thing you do is cohesive. No matter fonts, colours, imagery & even social media handles you employ, ensure they’re the identical throughout the board. It makes it a lot simpler for individuals to seek out you & so that you can ‘stick’ of their minds. Don’t be afraid to be completely different, simply because a selected font or colour is standard doesn’t imply it’s a must to use it.

Additionally, don’t be afraid to let your true self present in every thing you do! What’s that saying- be your self, everybody else is already taken? Somebody goes to attach along with your branding & communication fashion & for the individuals who don’t, properly as Lauryn at all times says “you’re not going to be for everybody.”

♡ What’s your recommendation for different bloggers who’re simply beginning out?

DB: Discover what you’re really obsessed with & don’t be so involved with what number of different individuals are speaking about the identical factor. Deal with you & like Lauryn at all times says, “simply put your head down & work.” It’s a must to have tunnel imaginative and prescient with regards to your objectives. It’s really easy to get distracted by different issues, I imply the craziness of life is rarely going to cease & you should have no management over that. All you’ve gotten management of is how a lot you set into your objectives.

Additionally, don’t pay a lot consideration to what everybody else is doing or posting about. I do know that may be actually exhausting to do, but it surely takes away out of your message. I attempt to not watch different YouTubers or learn different blogs when I’m about to movie or write as a result of it modifications my voice. I realized that from Lauryn.

Deal with serving to others & constructing a neighborhood & the success will come!

♡ How did the mentorship assist your model?

DB: My mentorship with Lauryn has modified my life utterly. Lauryn actually inspired me to place my genuine self on the market with movies like “My Large Secret” & “My Alopecia Story.” If sharing your struggles goes to assist another person going by one thing related, then why not put it on the market? There are those who not solely need to, however want to listen to your story.

That’s one factor I like about Lauryn, she takes duty of her neighborhood by placing her struggles on the market & shares what has labored for her & what hasn’t. Not lots of people are that fearless.

Sharing my genuine self led me to in the end connecting with my WHY. After I was posting about magnificence, I actually didn’t really feel fulfilled. Now that I’ve been in a position to assist others affected by hair loss, it has resonated so deeply & opened up this complete neighborhood that I didn’t suppose was potential. And it helped me join with my #deepbeauty message of magnificence on the within & out.

By means of this complete journey I used to be additionally capable of finding my final dream job- beauty tattooing/everlasting make-up. I began microblading & opened up my very own studio in San Diego & quickly I’ll be doing scalp micropigmentation, which is tattooing hair onto the scalp. It’s principally each worlds combined- magnificence & hair loss.

One final thing that actually helped was studying to not wait to execute. Lauryn actually drove that house for me. I wished to start out a Fb group for thus lengthy & after I mentioned the concept along with her, she mentioned “when is the time going to be proper? How many followers do you want earlier than the time is ideal?” That actually hit house & I launched my group the following day. The time is rarely going to be excellent, you simply have to leap in & you’ll determine it out alongside the best way.

♡ What are the three principal belongings you realized from the mentorship?

DB: The three issues are:

1. Consistency is every thing.
2. You’ll be able to’t do it alone so get assist.
3. At all times be constructing, by no means keep stagnant.

♡ What sort of enterprise proprietor would you prefer to mentor?

DB: Somebody who really needs to assist others.

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You’ll be able to anticipate my different mentees to come back on the weblog & speak about their expertise too, so keep tuned.

Make sure to comply with Deepa @deepaberar & try her podcast right here.

x, lauryn

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