Style loves a comeback story, and so will we. Yesterday, Lagardère Group introduced Heart Media Group, helmed by Olivier Burlot, as the new licensing companion for ELLE in Malaysia. And for the first time ever, the title can be printed in Bahasa Melayu. This announcement comes scorching off the heels of ELLE Singapore’s highly-successful launch challenge fronted by Singaporean actress Chen Yixin—which bought out at Books Kinokuniya inside hours of its launch in Singapore.

Associated article: Lagardère Group Appoints Heart Media Group as its new licensing companion for ELLE Singapore

“This enterprise with Heart Media Group, a strong and reliable companion, will allow us to push additional the growth of ELLE as a 360° model in Malaysia. I’m assured that ELLE’s common values, its distinctive level of view on trend, magnificence, tradition, society, and way of life, collectively with its highest requirements of journalism, will proceed to encourage ladies in Malaysia and resonate with them,” mentioned François Coruzzi, CEO of ELLE Worldwide Licenses.

“We’re excited to convey ELLE again to Malaysia. This title is a powerful addition to our portfolio, enabling us to develop Heart Media’s choices and meet the market demand for worldwide and high-quality manufacturers aimed particularly at ladies,” mentioned Burlot. “We are going to create content material throughout print and digital and—by leveraging our intensive database of our viewers in Malaysia—provide lots of distinctive and fascinating occasion alternatives for our model companions.”

With the objective of producing the highest-quality content material, ELLE Malaysia can be led by a Bahasa Melayu-speaking group which is able to additional enrich its readers’ expertise with a bunch of daily-updated multimedia content material throughout trend, magnificence, way of life, tradition, leisure and watches and jewelry. Powered by a various, multi-talented and dynamic group, ELLE Malaysia’s on-line presence will echo the model’s signature essence, providing day by day information updates, critiques on the hottest subjects, how-to guides and interviews.

“ELLE Malaysia is for clever ladies who like to be trendy in each side of their life whereas being an energetic participant of society,” mentioned Burlot. “We’re targeted on additional scaling a multi-channel model and with high abilities, from throughout the business, to usher in the latest chapter of this iconic model.”

The primary challenge of ELLE Malaysia is slated to launch in September 2024.

For inquiries, please contact: data@heart-media.com

This text was first seen on Elle Singapore.

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