Facebook has eliminated adverts about HIV prevention medicines, following intense lobbying from lesbian, homosexual, bisexual, transgender and queer advocacy teams.

They argued in an open letter despatched to Facebook in December, that the ads went past misinformation to “put folks’s lives in imminent hazard”.

Medical research counsel medicine akin to Truvada are protected.

However the ads, from regulation companies making an attempt to persuade homosexual and bisexual males to hitch lawsuits, instructed in any other case.

They targeted on dangerous unintended effects, akin to kidney points.

Facebook agreed that this was misleading: “After a assessment, our unbiased fact-checking companions have decided a few of these ads in query mislead folks in regards to the results of Truvada.

“In consequence we have now rejected the ads and so they can now not run on Facebook,” it stated in a press release to the BBC.

The US Middle for Illness Management and Prevention has stated that PrEP (Pre-Publicity Prophylaxis) medicine are “extremely efficient for stopping HIV from intercourse and injection drug use”.

Stress has been mounting on the social community to do one thing in regards to the problem since December, when an open letter signed by 50 well being and LGBTQ teams was despatched.

It learn: “By permitting these ads to persist on their platforms, Facebook and Instagram are convincing at-risk people to keep away from PrEP, invariably resulting in avoidable HIV infections. You might be harming public well being.”