Not like the shopper items, beverage or retail sectors, the be aware continued, there aren’t any massive consultancies publishing market share knowledge on the Swiss watch sector. “This is because of the impracticality of conducting such surveys and the discreet nature of the Swiss watch trade,” it stated.
Maybe no model is extra discreet, nor influential, than Rolex, which continues to dominate the market. In response to Morgan Stanley’s seventh annual report, launched in February, Rolex’s share is alleged to have grown — to 30.three % — on the power of its 2023 gross sales, estimated to have topped 10 billion Swiss francs.
But, as a result of the firm is alleged to forbid its approved sellers from sharing point-of-sale knowledge with third events, Luxurious Watch Barometer’s month-to-month experiences don’t embody the model.
The Pre-Owned Sector
On the secondary market, the place Rolex is equally dominant, EveryWatch, a brand new data-driven firm, helps make clear what pre-owned watches are price and the place to purchase them.
“EveryWatch was born from a necessity,” Giovanni Prigigallo, the enterprise’s co-founder, stated by cellphone from Cagliari, on the Italian island of Sardinia, the place he lives and works. “We created this service with the concept that there are aggregators in several fields like artwork, automobiles, wine, and so forth. However it was utterly lacking in the watch trade.”
The corporate publishes month-to-month experiences with statistics about gross sales, aggregated by synthetic intelligence from greater than 300 public sale homes and greater than 180 marketplaces and sellers round the world. For instance, the report launched in February included particulars reminiscent of the whole worth of watches in the secondary market ($9.four billion), the Cartier that drew the largest public sale worth that month (a Crash mannequin, for $277,200) and the mannequin that skilled the largest worth improve in contrast with the earlier month’s outcomes (an Omega Seamaster, at greater than 107.2 %).