[This is a sponsored article with ZCOVA.]

ZCOVA founders Low Ziwei and Low Ziyin began up with a laser concentrate on diamond business disruption. They’ve innovated touches like 360° diamond viewing movies, personalised digital consultations, digital try-ons utilizing augmented actuality, and even introduced in a twin diamond certification.

The top objective has at all times been to offer transparency and reliability, which permits their clients to make educated buying choices and have a optimistic shopping for expertise.

Alongside the best way, they seen that their clients commonly voiced dissatisfaction with one other business: gemstone buying. The issues? Lack of selections, designs, authentication, and schooling. 

All these sounded very acquainted to ZCOVA—the truth is, these have been a few of the very points they’ve labored to overcome within the diamond business.

They’ve seen their share of success; over time, the crew instructed us that they’ve helped their clients save an estimated RM10 million whereas looking for diamonds.

This was performed through the use of ZCOVA’s expertise that permits clients to skip pointless extra expenses and browse diamonds on-line with out being influenced by the opinions of the salespersons. They’re now making use of the identical ideas and experience to gem stones. 

A Market Ripe For Disruption

The ZCOVA crew describes the gemstone market as “fragmented”. As a result of this, the expertise wanted to classify gem stones was not obtainable, although there was a requirement for it.

Due to the introduction of such expertise, ZCOVA has been capable of launch their very personal Digital Gemstone Stock, the place customers can flick thru a collection of 100,000 licensed gem stones from world wide. 100,000 gem stones is a lot, so ZCOVA has break up the classes into differing types, shapes, colors, carats, readability, origin and extra.

The listings include 10x magnified 360° movies and whereas taking a better have a look at the gems, you possibly can evaluate costs simply.

Every gemstone bought in ZCOVA may even be licensed beneath ICL Certificates.

The Extra You Know: In contrast to diamonds which have a universally recognised grading system via GIA, colored gem stones at the moment lack that. As an alternative, the Worldwide Coloured Gemstone Laboratory (ICL) established its personal proprietary grading system. 

Nevertheless, for the gemstone market, ZCOVA recommends getting the gem stones licensed at multiple laboratory in order that clients can confidently know their gemstone’s origin and specification.

They supply an extra service to additional certify gem stones beneath 2 separate laboratories, LOTUS and GRS, if clients want to grade their gemstone additional.

ZCOVA locations loads of emphasis on certifying the origin of gem stones, as a result of every origin could have slight variations in its hue and saturation which can finally have an effect on its worth.

It’s vital to them that clients are educated and conscious of such variations, in order that they’ll make the perfect choices when selecting a gemstone.

After deciding on a gemstone, clients can get additional entry to extra of ZCOVA’s providers together with unbiased gemologist consultations, in-house jewelry designers, 3D print expertise, and skilled craftsmanship.

3D printing expertise has confirmed to be a key differentiating issue for ZCOVA’s diamond gross sales in Malaysia and Singapore.

With that, the crew have been capable of print clients’ desired designs exactly for them to strive on and look at in particular person. This fashion, clients can see how massive the diamond appears on their fingers, get the fitting measurement, and truly see their designs earlier than confirming.

“Clients have instructed us that that is significantly better than going to a retailer as a result of usually you possibly can solely see the ultimate ring after 2 months and it’s already set in gold. At ZCOVA as soon as a 3D printing is requested by a buyer it can take 3-7 days for the design to be rendered and extra 2 days for printing,” mentioned the crew.

The Proper Tech At The Proper Time

“Shoppers can now benefit from the range and transparency that has by no means been performed in Asia,” the crew introduced in a press launch about their digital gemstone stock launch.

These are daring phrases, but when their endeavours within the diamond business to this point is the yardstick, ZCOVA does appear to have the clout to maintain to their objective and produce the gemstone business right here to a complete new degree.

With the continuing pandemic limiting visits to bodily shops, a big, easy-to-browse digital assortment of gem stones might be precisely what shoppers are searching for. ZCOVA has already seen elevated numbers on their diamond entrance. “Over the previous 9 months even with the pandemic, our variety of clients have greater than doubled, ” they mentioned.

It’s not arduous to think about how their gemstone gross sales may see an analogous trajectory.

• See ZCOVA’s digital gemstone assortment right here or contact ZCOVA for extra info right here.
• Learn our previous protection on ZCOVA right here.

Featured Picture Credit score: ZCOVA