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Book Membership: Because Internet – wehearthealthliteracy



Feb 13 · 2 min learn

Alt: A doodle sits in entrance of their laptop computer holding “Because Internet” by Gretchen McCulloch. The laptop computer display screen exhibits the identical doodle holding the identical e-book in entrance of the identical laptop computer, and so forth and so forth.

As well being communicators, we’re at all times fascinated by easy methods to tailor content material so it actually speaks to our audiences. And as digital merchandise and content material proceed to reign supreme, meaning figuring out how our audiences “communicate” on-line.

Suppose items about how the web is destroying our language abound — however web linguist Gretchen McCulloch says that what’s taking place to English “as a result of web” is something however harmful. In Because Internet, McCulloch affords an enticing, analysis-backed clarification of how at the moment’s digital local weather is remodeling the English language.

So how is that this related to well being communicators? Maintaining with rising digital developments might help us create partaking and relatable public well being campaigns. Simply take a look at this emoji-primarily based sexual well being marketing campaign for teenagers from NYC Well being & Hospitals, or the U.S. Shopper Product Security Fee’s quirky meme-primarily based Twitter feed.

However leaping on each linguistic fad isn’t an computerized win for well being communicators — take a look at this Twitter thread the place McCulloch and her followers attempt to decipher a puzzling emoji-primarily based public well being message. As at all times, pricey readers, it pays to check your supplies along with your viewers!

The underside line: Internet language is right here to remain — and Because Internet is right here to let you know all about it!

Tweet about it: What do well being communicators have to learn about web language? The We ❤ #HealthLit Book Membership evaluations @GretchenAMcC’s “Because Internet”: https://bit.ly/39xYld4


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