LENZING, Austria, Might 17, 2020 /PRNewswire/ — The beginning of 2020 was met with completely different challenges due to the worldwide COVID-19 pandemic which, alongside the influence on public well being, has resulted in financial and environmental shifts. Throughout this time, everybody should take the accountability to preserve themselves and people round them wholesome and powerful, given the aftermath of the virus is certain to deliver additional challenges.
Regardless of international headwinds, the TENCEL™ model shall proceed to “keep on the right track” by way of good and dangerous instances and discover methods to maintain its core DNA to promote sustainability. Final 12 months, the model launched a number of initiatives throughout the commerce and client sector, aligning with enterprise improvement targets. This 12 months, TENCEL™ will proceed long-term enterprise planning to provide experience and merchandise throughout completely different segments, enhance buyer expertise, and work intently with stakeholders on driving sustainability consciousness and business reforms.
Some newest TENCEL™ model tales embrace:
TENCEL™ Luxe collaborates with Crimson Carpet Inexperienced Costume™ to unveil sustainable eco-couture textiles and custom-made robes for Oscars 2020
TENCEL™ Luxe partnered with RCGD to ship an distinctive vary of eco-couture robes for the Oscars® 2020. With high-end trend traditionally missing in naturally-sourced supplies, this groundbreaking partnership is driving sustainable trend to new heights. TENCEL™ Luxe is main the cost for the future of eco-couture by assembly the rising demand from high-end trend manufacturers for environmentally pleasant material alternate options.
Lenzing introduces TENCEL™ Modal fibers with Eco Pure know-how to strengthen sustainability commitment at Première Imaginative and prescient
With sustainability all the time entrance of thoughts, Lenzing launched TENCEL™ branded modal fibers with Eco Pure know-how at Première Imaginative and prescient. Manufactured utilizing a chlorine-free bleaching course of, textiles made of those fibers have a tendency to be softer and are good for making undergarments, loungewear, bedding and extra.
Lenzing bagged two awards at Rework Awards Europe for excellence in model transformation
At Rework Awards Europe, Lenzing and branding associate Siegel+Gale, have been awarded “Finest Model Structure Resolution” and “Finest Visible Identification from the Engineering and Manufacturing Sector”. Lenzing was thrilled to obtain the awards in recognition of the model’s transformation and collaborative efforts.
GUESS broadcasts sustainable Summer season assortment utilizing TENCEL™ and LENZING™ ECOVERO™ branded fibers
Lenzing is as soon as once more excited to associate with GUESS as they proceed to develop their “Sensible GUESS” assortment made with TENCEL™ and LENZING™ ECOVERO™ branded fibers. An array of kinds that incorporate Lenzing’s environmentally acutely aware fibers have been created for women and men, demonstrating GUESS’ fast progress in sustainability.
TENCEL™ encourages younger designers to BEDifferent in bedding design competitors to promote sustainability
The TENCEL™ model launched the “BEDifferent” mission, throughout which they requested design college students from European trend academies to create a bedding assortment that expressed the future of eco-friendly mattress linen utilizing TENCEL™ x REFIBRA™ fibers. Three winners have been chosen for his or her actually distinctive collections that introduced the “BEDifferent” marketing campaign to life.
Italy’s ACBC put their greatest foot ahead with sustainable shoe idea in collaboration with TENCEL ™
Two Italian designers got here up with a answer to revolutionize footwear sustainability. Their shoe model, ACBC, designed a “Jogger” shoe that got here in two components, the pores and skin and the only, linked by way of a patented zipper system. The biodegradable “pores and skin” of the shoe provides wearers a number of footwear design choices and is comprised of TENCEL™ branded fibers for enhanced breathability and, above all, environmental sustainability.
Vogue and sustainability unite at Neonyt in Berlin
Throughout Neonyt, Harold Weghorst, Lenzing’s Vice President of World Model Administration, spoke on a panel titled “SDGs X Vogue – The UN’s Vogue Trade Constitution for Local weather Motion,” alongside business friends. The panel mentioned the constitution, upcoming business challenges and the way the style business can collaborate successfully to deal with present points in sustainability.
TENCEL™ and trend model, LANIVATTI launches first eco-collection in Jakarta
TENCEL™ and trend model, LANIVATTI, launched an thrilling collaboration for his or her “Past Borders 2020” assortment in Jakarta. 80% of the supplies within the assortment have been comprised of TENCEL™ branded fibers. The grand launch occasion noticed high influencers, trend specialists, and native media come collectively to rejoice the special day.
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