Grit, glamour and dynamic vitality collide to create an opulent but modern 57-room retreat in London’s most storied neighbourhood, Soho. With its 90 vibrant streets packed into one sq. mile, Soho has been the heart beat of this wealthy metropolis for hundreds of years. In addition to the unbeatable location, the inside of Broadwick Soho is a feast for the senses because it blends glamour and luxury in equal measure.

Broadwick Soho’s townhouse aesthetic was created by world-renowned inside designer Martin Brudnizki whose repertoire consists of Annabel’s, The Beekman and Scott’s Restaurant. The area evokes a spread of inspirations and references from Jazz-Age opulence to an Italian escape, a contact of British eccentricity and a splash of “disco fabulousness”. Every room options bespoke furnishings and individually chosen artworks whereas the partitions are embellished with wealthy geometric patterns and vibrant prints which might be complemented by a soothing color scheme and the suave layering of various textures and supplies.

Whereas the rooms (together with 9 Suites and one Penthouse) effortlessly exude the vibrancy of its surrounding location, it’s the eclectic mixture of eating places and bars inside Broadwick Soho that supply a novel expertise for any time and event. Pricey Jackie, the lodge’s flagship lower-ground restaurant, serves basic Italian dishes with a contemporary twist. Impressed by for Italian splendour and nighttime glamour Pricey Jackie is cloaked in a seductive Murano lighting, pink silk partitions and plush cubicles.

Bar Jackie, the little sister of Pricey Jackie, is an all-day avenue stage Italian bar and terrace that serves up something from barista-made espresso to a night aperitivo. Flute is Broadwick Soho’s rooftop eating bar and terrace, and has been deemed because the “crown jewel” of the lodge for its show-stopping décor and unimaginable views over the rooftops of London. The Eating Room is situated at Broadwick Soho’s eighth-floor non-public eating room and provides a sublime backdrop for a few of London’s most distinctive celebrations. With floor-to-ceiling home windows visitors could be wined and dined with magnificent views of town.

Broadwick Soho is a love letter from the property’s proprietor, Noel Hayden to his household and is the fruits of a long-held private dream to open his personal luxurious lodge in Central London. The essence of the lodge is birthed by the magic and nostalgia from Noel’s household’s lodge Mon Ami, mixed with the historical past and vibrancy of Soho. Components of the lodge give a not-so-subtle nod to Noel’s household — from Jackie Noel’s beloved mom to classic photos from Noel’s household picture albums kind a part of the lodge’s artwork assortment. Broadwick Soho boasts a spectacular assortment of artworks all through the property together with the likes of Francis Bacon, Bridget Riley, Andy Warhol, and William Turnbull, amongst different classic relics and thrilling rising artists’ items from Faye Wei Wei and Casey Moore to call a number of.

Becoming a member of Noel in bringing Broadwick Soho to life are his pals Jo Ringestad, Joshua Gardner, Andrea Gelardin and Jamie Poulton. This group of pals who collectively conceived Broadwick Soho, are dedicated to offering an impeccable service and creating memorable experiences for each visitor. 

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