Manufacturers appear to be catching on to what the plus dimension buyer desires. The SAME fashion choices as their straight dimension people, in our sizes. Such is the case with Lucky Brand, who has lengthy carried plus sizes, however right now’s information comes with a enjoyable twist:  Lucky Brand Extended Sizing.

If you have to get your curves into new plus dimension denim for the spring, you’re in for a deal with. As a substitute of the normal watered down choices in plus sizes, that almost all manufacturers appear to do, Lucky Brand has chosen to supply Extended Sizing to their product assortment.

Not what we now have skilled up to now. Nope… Not the We Wore What’s collaboration with Macy’s and the numerous different collaborations that give us solely the essential items or 2 of the 50 choices in a set.

That’s proper.

Lucky Manufacturers is giving us a real extension of their style choices as an alternative of a complete new assortment!

With Lucky Brand Extended Sizing, you’ll not want to buy a separate assortment or really feel like you may’t get the identical gadgets that for instance, a dimension four shopper is shopping for.

You should have the identical choices.

To kick issues off, Lucky Brand might be launching prolonged sizing with 230 choices! You should have the identical choices within the manufacturers denim, tops and bottoms, tees, cardigans, and attire.

Ha! Extra manufacturers ought to take word from Lucky Brand’s playbook.

THIS is what we now have been asking for from mainstream retailers, particularly once they resolve so as to add plus sizes to their assortment. We need the identical styling, silhouettes, choices {that a} model we love carries, JUST in our dimension.

Lucky Brand is taking the steps to make this occur.

For the why, Lucky Brand needed to verify most of us really feel included. Lucky Brand has made this modification in order that their customers, no matter dimension, can “get the identical kinds or appears to be like that we love and are standing for.”  

Lucky Brand Extended sizing will see denims sized 24 to 35 ( which we’re assuming junior sizing) and style gadgets will now be sized XS to XXL.

And get this, pricing for prolonged sizing can even “be in step with Lucky Brand’s commonplace sizing choices.”

Whereas this shift with prolonged sizing is cool, we now have to problem Lucky Brand to consider their full dimension vary, and proceed to push their choices to no less than a 4X.

At Least.

Take a look at the Extended Sizing at LuckyBrand.com!

For the spring and summer season collections, you may store the sizes on-line, BUT! Come this fall, prolonged sizes might be rolled out to Lucky Brand retail shops.

What number of?

Not 100% certain, however from the appears to be like of issues, Lucky Brand is doubling down on servicing the plus dimension client! And hear, we’re right here for this…

What do you consider this shift? Does this make you are feeling extra welcome?

Which manufacturers do you want would take these steps?

Can we discuss it?