Welcome to our new look. We’re thrilled to introduce our redesign and take a stroll down reminiscence lane…

First off, change is bizarre — like while you get a drastic haircut and don’t acknowledge the particular person within the mirror. However we hope that this up to date look makes the positioning really feel more energizing and extra welcoming and in addition helps new readers discover evergreen posts within the archives. Hopefully the design will come to really feel as acquainted and comfy because the outdated website. “It appears like my lounge was redecorated,” stated a reader named Jennifer.

After we determined to revamp the positioning, we pinched ourselves to get to work with RoAndCo, an unbelievable woman-owned inventive studio primarily based in Manhattan. They understood our objectives immediately and designed new parts, together with a customized brand, coloration scheme and typography system.

We then labored with Human, the geniuses who developed the back-end of our website (it’s enormous and sophisticated!). Above are Rachael (the co-founder and account director) and Michael (the co-founder and tech director), who’re the loveliest twosome primarily based upstate.

Wish to see how Cup of Jo has regarded over the previous 14 years? It has modified a lot! Right here’s a timeline:

2007-2010

After I determined to mess around with running a blog in 2007, my youthful brother arrange a blogspot identify and randomly referred to as it “Cup of Jo.” My profession was in magazines however I believed it might be enjoyable to fiddle on nights and weekends. (Additionally, I had simply damaged up with a long-time boyfriend and wanted a distraction from consuming chips on the couch and texting him from my flip cellphone.)

2010-2013

Over the subsequent couple years, Cup of Jo grew extra shortly than I’d anticipated and I spotted I might make it my day job. I stop my editorial function at Glamour to deal with Cup of Jo full time. However to be trustworthy, the transition felt like an enormous profession danger. My concern was that running a blog wouldn’t turn into a revered path within the media world and that I’d waste my time experimenting and have to begin over in magazines later.

2013-2015

Fortunately, the positioning saved rising, as did my household — by this level, Alex and I had two little boys. In 2013, we did a redesign with the great design company House One. (I like how they made the balloon within the header just a little off kilter and added new colours all through the positioning.) And I additionally employed my first teammate in 2014: the great Caroline!

2015-2019

Six years in the past, in 2015, we did a bigger redesign. House One created the brand new look, in addition to a strong categorization system for the archives. I lastly purchased the area cupofjo.com (a man in Texas had been sitting on it, ready for me to purchase it — we negotiated for years), and we additionally migrated your entire website from blogspot to WordPress.

2019-2021

A couple years later, I up to date the picture on the highest proper, since Toby was formally not a child anymore. That’s all!

That brings us to right this moment, after we are launching our latest redesign. We’ve got been craving a contemporary look/really feel for a number of years. We wished Cup of Jo to really feel extra present and sturdy. We hoped so as to add extra entry factors to previous posts, so folks might extra simply discover the various years of evergreen content material (together with Japanese parenting, marriage secrets and techniques, and home makeovers). We additionally wished the positioning to mirror our staff and never have my picture on the homepage (which made it look like a private weblog).

Maureen, Kim and me on Zoom

We hope you take pleasure in trying round, and we’re actually grateful that you simply’re right here. Thanks so, a lot for studying. xoxo

(Photograph by Stephen Morris/Stocksy.)