Diddy is taking Sean John to courtroom.
The hip-hop mogul has filed a $25 million lawsuit in opposition to the style model he based, together with the corporate’s proprietor GBG USA. In accordance with AllHipHop, Sean John launched a brand new girls’s clothes line with retailer Missguided and illegally used Diddy’s picture, likeness, and persona with out his permission.
Diddy offered Sean John to World Manufacturers Group in 2016. Within the lawsuit, which was filed in Manhattan on Thursday (Feb. 4), he claims Sean John, Missguided, and GBG fabricated quotes to make it appear as if he was concerned with the Sean John x Missguided line for girls. Nevertheless, Diddy claims the businesses manipulated the press with false statements attributed to him.
“[Diddy] doesn’t problem [Sean John/GBG’s] proper to make use of the Sean John trademark, however somewhat [Sean John/GBG’s] choice to leverage a fabricated quote they created after which falsely attributed to Mr. Combs, and to make use of Mr. Combs’s identify and different monikers to create the false and deceptive impression that Mr. Combs is the decision-maker behind the designs and creation of the GBG Assortment,” stated Diddy’s lawyer Jonathan Davis.
Moreover, Diddy says his picture was featured in a 40-second Sean John/Missguided video advert marketing campaign. He desires the general public to know that he’s not related to the clothes model he based in 1998.
“[Sean John, GBG and Missguided] are utilizing the Unapproved Materials, which accommodates false or deceptive representations of truth, to advertise and promote the objects within the GBG Assortment as a result of they perceive that associating it with Mr. Combs will considerably improve gross sales and earnings,” added Davis.
That is the second authorized battle between Diddy and Sean John within the final 30 days. Diddy can be suing Sean John over the trademark for the phrase “Vote Or Die,” alleging that Sean John/GBG illegally used and trademarked the phrase to promote Sean John merch on-line through the presidential election.