Lip masks are taking social media by storm. Blame Kylie Jenner for, nicely, her lips and celebs like Jessica Alba and Emma Stone for holding the momentum going by posting lip masks selfies. Whereas a few of these merchandise are like sheet masks for your lips — in gelatinous textures — others are extra like conventional face masks with balmy consistencies. However they’re all designed to moisturize, plump and reinvigorate your pout — and who couldn’t use that this time of yr?

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